This is a legacy website for the Behavioural Design Lab. It is no longer updated.
Delivering better outcomes for society
We help organisations from all sectors understand the role of behaviour in the problems they face and solve them through design-led innovation.
Innovation requires two things: the ability to generate novel ideas and a way of testing what works.
We use methods from design and behavioural science to reframe problems as an opportunity for enterprise, providing a platform for creative ideas.
We want to take on problems where there is a clear opportunity to research and develop new ideas with a social purpose.
Our interests are broad but we mainly focus on health and wellbeing, sustainable living and consumer empowerment.
The complexity of social issues demands that businesses, academia and Government work in new ways together. We make it easy to build these partnerships to share the time, cost and risk of innovation.
By focusing on better outcomes for society, a strong evidence base and practical results, we can help organisations meet their core commercial, charitable and social goals.
© 2015 Warwick Business School and the Design Council