This is a legacy website for the Behavioural Design Lab. It is no longer updated.
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Design-thinking, Psychology, legacy

Image by Flickr user George Redgrave; used under Creative Commons Attribution licence

We setup the Behavioural Design Lab in 2012 to unite behavioural science and design-thinking. Our aim was to use a scientific understanding of people to support the design of products and services with a social purpose.

Over the last three years, we’ve worked with an amazing array of people and partners across projects related to health and social care, justice, sustainability, finance and more. We’re lucky to have worked with people who believed in both the importance of behavioural science and the power of design, and who allowed us to demonstrate how these two apparently disparate worlds can work so effectively together.

With this in mind, we’ve decided it’s the right time for the Behavioural Design Lab, a partnership between Warwick Business School and Design Council, to come to an end. I am immensely proud of what we have achieved and hope it has provided, and continues to provide, inspiration for many other people and initiatives.

The website will remain live as our legacy and we hope people continue to browse and learn from our approach, work, thoughts and library.

It’s cliché to say, but as one door closes another door opens, and both partners will continue from where we finish. This is an exciting time to be involved in design, behavioural science, social enterprise and many of the interconnected fields.

Our starting point was, and always will be, people, and the belief many people have the potential to make a difference in their community. Their collective knowledge, skills, abilities and other personal attributes are the building blocks of future action.

Behavioural science and design are important pieces in this jigsaw, but the attributes people need to understand a problem or implement an idea vary depending on the circumstance. No single organisation can provide this diversity of support, but this diversity of support must be openly available to anyone who wants to make a different in their community.

This is the challenge many of us are now considering and we look forward to sharing our thoughts.

Watch this space (or another one nearby).

The Behavioural Design Lab team.

To find out more about our past work, please contact

To find out more about behavioural science at the University of Warwick, visit:

To find out more about the Design Council, visit:

© 2015 Warwick Business School and the Design Council