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Why We Buy: The Science of Shopping

How We Reason

Judgment in Managerial Decision Making

Gut Feelings: Short Cuts to Better Decision Making

Neuroeconomics: A guide to the new science of making choices

How Doctors Think

The Black Swan: The Impact of the Highly Improbable

Made to Stick: Why some ideas take hold and others come unstuck

An Introduction to Behavioral Economics

Thinking and Deciding

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

The Undercover Economist

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