This is a legacy website for the Behavioural Design Lab. It is no longer updated.
Behavioural Design Lab Subscribe Bird Contact

Unilever’s Five Levers for Change

Health, Marketing, Psychology, Sustainability, consumer

To coincide with a public debate on mainstreaming sustainable living, Unilever has today published the behaviour change model its marketers use to encourage sustainable changes in consumer living habits: ‘Five Levers for Change’.

Based on Unilever’s long history of research and insights into consumer behaviour, the tool is based on a set of key principles, which, if applied consistently to behaviour change interventions, increases the likelihood of having an effective and lasting impact. Unilever is sharing the model in the hope that others will find it helpful and use it to inspire people to turn their concerns about sustainability into positive actions.

The model outlines five techniques to apply when looking to encourage new behaviours based on five key insights.

Report home

Related content

Daniel McFadden: Understanding better how people really make choices

The Financial Health Check: A Behavioural Approach to Financial Coaching

Soda tax linked to reduced consumption, calories

© 2015 Warwick Business School and the Design Council