This is a legacy website for the Behavioural Design Lab. It is no longer updated.
Behavioural Design Lab Subscribe Bird Contact

N squared – Public policy and the power of networks

Policy, networks, nudge, social

For some, the coalition government’s central idea – the Big Society – is a polite way of saying ‘the small state’, or simply a way of trying to distract the public from dramatic spending cuts. For others – including the RSA – it is as yet an unformed but nonetheless potentially interesting idea that could place civic action and citizen empowerment centre stage in British politics.

This essay argues that to be effective, the policy framework for the 21st century must not only draw on the new insights that behavioural economics gives us, but also needs to be underpinned by an understanding between this and how networks influence our choices and how these change over time. Indeed, the impact of networks is potentially considerably greater than that of ‘nudge’. This makes creating good policy harder while offering huge potential for change.

Report home

Related content

Social network targeting to maximise population behaviour change: a cluster randomised controlled tr...

Council ‘nudge units’ needed to tackle rising demand, say consultants

How to Nudge People To Smarter Cancer Screening

© 2015 Warwick Business School and the Design Council