This is a legacy website for the Behavioural Design Lab. It is no longer updated.
Behavioural Design Lab Subscribe Bird Contact

The Next Big Thing In Design? Less Choice

Design-thinking, Psychology, choice

Choice is overrated.

Recently, I decided to buy Monopoly to play with my son. What I was sure would be a quick decision on Amazon turned into a learning experience for both of us. Did you know there are 2,767 versions of Monopoly on the market and that the original version is not the easiest to find? My attempt at an impulsive purchase turned into a draining, in-depth research and decision-making exercise.

It’s undebatable that technology has made our lives more convenient, but it has also subjected us to a tyranny of choice. Thanks to the Internet, I can have anything I want delivered to my door for dinner. The same goes for shopping, finding information, playing games, or choosing a movie to watch. The Internet has given us an abundance of choice and an abundance of information to inform those choices. The end result is that our lives are burdened with approximately 35,000 decisions a day.

Read the rest of the article...

Related content

How can we be content in a world full of choice? – FT.com

The Paradox of Choice, 10 Years Later

When Choosing, Ignorance Really Can Be Bliss

© 2015 Warwick Business School and the Design Council
jQuery UI Datepicker - Default functionality