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Signs Boost Stair Climbing

Health, Marketing, activity, information

There’s an easy way to encourage people to take the stairs instead of an elevator: put up a sign reminding them to.

Previous studies have found out that signs work, but those efforts didn’t differentiate between up and down trips and didn’t include a variety of building types and populations. And the studies didn’t last long enough. So researchers did a new study, in three New York structures—a three-story health clinic, an eight-story academic building, and a 10-story affordable housing site.

They established a baseline of how many trips left from or returned to the lobby. Then this sign went up: “Burn calories, not electricity. Take the stairs!”

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