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Sensory Priming

Marketing, priming

This article is part two of a three-part series in which we explore how our thinking and behaviour can be subconsciously influenced or primed by tiny cues and stimuli around us. In part one we looked at how words and numbers can affect our behaviour in different ways. In part two, we look at how our behaviour can be primed by each of our five senses – what we see, smell, hear, taste and even feel in our environment and how this affects our thinking, judgements and behaviours.

Just as it is said that there is no neutral way to present choice, it is important for us to be aware that everything primes, and because everything primes, we need to be very deliberate about how and what we are priming. This article shows how different sensory primes lead to changes in perception and behaviour.
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