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Seeing Is Believing: Infographics Revolutionizing The Patient Experience

Design-thinking, Health, Psychology, information

Infographics and visualizations are hugely popular in all cultures, and there is unlimited opportunity to use them in a complex field like health care. However, 15 seconds is all the time an online article has to capture a reader according to data from Tony Haile of Chartbeat. The data also suggests that people don’t read content on the web the way we think they do, as much as visualize it. Health visualizations then, like media, only have mere seconds to get a patient engaged. With such great opportunity for improving health literacy, patient activation and outcomes, better health visualization must be easily digestible, and must engage the reader’s emotions instantly. What BuzzFeed does in the media space, we might find useful for health, too. According to Devin Gross, CEO of Emmi Solutions, “Images, voice and text are all important parts of creating rich, emotional content that is relevant to individuals experiences. The goal is to bring real interconnectivity to the health space.”

A Picture Is Worth A Thousand Words

Pictures can give a patient a complete concept in seconds, where words alone often fall short. Tell a patient, “Don’t eat that next piece of cake, because excessive consumption of cholesterol increases the risk of heart disease and stroke”, and they will either ignore you or hear “Don’t eat cake, it kills you”. That’s neither true, nor encouraging. Visual cues can explain the opportunity for improvement in a more informative, fun and intriguing way.

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