This is a legacy website for the Behavioural Design Lab. It is no longer updated.
Behavioural Design Lab Subscribe Bird Contact

Experimental psychology: The roar of the crowd

Psychology, money

ACCORDING to Joseph Henrich and his colleagues at the University of British Columbia, most undergraduates are WEIRD. Those who teach them might well agree. But Dr Henrich did not intend the term as an insult when he popularised it in a paper published in Behavioral and Brain Sciences in 2010. Instead, he was proposing an acronym: Western, Educated, Industrialised, Rich and Democratic.

One reason these things matter is that undergraduates are also psychology’s laboratory rats. Incentivised by rewards, in the form of money or course credits, they will do the human equivalents of running mazes and pressing the levers in Skinner boxes until the cows come home.

Read the rest of the article...

Related content

The psychology of saving

How Behavioral Science Can Improve Financial Technology Innovations

Show me the money! The behavioural science of reward

© 2015 Warwick Business School and the Design Council
jQuery UI Datepicker - Default functionality