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Priming with words

Marketing, priming

In the last couple of decades the ‘strange wilderness of the subconscious mind’ detailed in Vance Packard’s seminal work ‘The Hidden Persuaders’ has become much better understood by social psychologists and behavioural scientists. Since it was published, back in 1957, marketers and researchers have learnt a lot more about the ways in which our brains function and about the many different subconscious influences which can affect our behaviour.

In this three-part series, we will look at some of the latest understanding around a particular area of subconscious influence – that of the incredible power of priming: how tiny cues and stimuli around us can subconsciously (and significantly) affect our behaviour. Specifically, we will explore the latest understanding and thinking around:
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