This is a legacy website for the Behavioural Design Lab. It is no longer updated.
Behavioural Design Lab Subscribe Bird Contact

A Massive Social Experiment On You Is Under Way, And You Will Love It

Health, Psychology, Technology, experiments

Monica Rogati had already created one of the most intelligent job-networking systems in the world, the code that sifted through LinkedIn profiles and magically recommended “People You May Know,” when she got a recruitment call in 2013 from a company known for its portable speakers, Bluetooth earpieces and not too much else.

Jawbone, it turned out, was getting into the health-tracking business. It had already begun selling a sensor-rich wristband called the UP that monitors its wearer’s steps and sleep. Now it wanted scientists and behavioral psychologists to make sense of all the health data.

Intrigued, Rogati signed on. As she began poring over the sleep patterns of tens of thousands of people, something caught her eye. “I was seeing that… women were getting an average of 21 minutes more sleep per night,” she says. “I thought, ‘No way.’ ”

Read the rest of the article...

Related content

Policy experiments: Investigating effectiveness or confirming direction?

Everything That Can Go Wrong in a Field Experiment (and What to Do About It)

Social Programs That Work

© 2015 Warwick Business School and the Design Council
jQuery UI Datepicker - Default functionality