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I’m Dan Ariely, Author and Professor, and This Is How I Work

Marketing, Psychology, Technology, rationality

Smart people sometimes do dumb things. Why is that? You may want to ask Dan Ariely, a professor of psychology and behavioral economics who has made a name for himself by studying why we often behave irrationally.

He’s also the cofounder of an interesting new calendar and to-do app called Timeful, which intelligently prioritizes your tasks. We spoke with Dan to learn about his own priorities, how to deal with one’s own irrational behavior, and how he works.

Location: Right now I am in Brazil, watching the World Cup and trying to understand soccer, and human nature surrounding it. So far I must admit that I am largely baffled—maybe I need more time to get more research on this topic.
Current Gig: Professor of Psychology and Behavioral Economics at Duke University, and co-founder of Timeful
One word that best describes how you work: Constantly
Current mobile device: iPhone 5 and Nexus 5
Current computer: MacBook, 13-Inch

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