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How typeface influences the way we read and think

Design-thinking, Psychology, information

Last summer, CERN was on the verge of announcing a discovery so critical to understanding the basic building blocks of the universe that it had been given a divine name: The God particle.

The hunt for the Higgs boson was one of the most expensive and labor-intensive particle physics projects ever undertaken, and promised to answer the fundamental but elusive question of why our atoms stick together in the first place. And yet, when CERN researchers finally announced that they’d glimpsed the Higgs, the world’s first reaction wasn’t to cheer; it was to stifle collective laughter. The institution’s scientists, cradling the most important scientific discovery of the decade, had chosen to present their findings to a breathless public using a peculiar font face: Comic Sans MS.

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