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How the climate change row is influenced by our psychological short-cuts

Psychology, Sustainability, climate, energy

The reason climate change has become such a divisive issue could be down to what behavioural scientist Nick Chater calls ‘attribute substitution’.

Climate change has provoked much debate, with some arguing that humanity’s production of greenhouse gases is heating up the Earth, while sceptics dismiss the notion.

Professor Chater revealed in the first episode of the second series of BBC Radio 4’s The Human Zoo how people look to find simple short-cuts to a very complex issue such as the debate around climate change. Attribute substitution – where a person replaces a complicated question that needs a judgement with a more easily calculated attribute – underlies these short-cuts.

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