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Good Design

Design-thinking, Policy, creativity, education

The only way our economy will grow and prosper is by building a society with an infrastructure that works for people and responds to the patterns of our lives. Edward Gardiner and Ella Britton argue this requires us to foster a culture of creativity and human centred design.

In a recent issue of the RSA Journal the Design Council’s John Mathers quotes Melinda Gates of the Bill and Melinda Gates Foundation. Mathers explains that when asked recently what she saw as the single greatest driver of social change, Gates replied, ‘design’. What she actually said was human-centred design and in missing this emphasis out, Mathers forgets that people are at the heart of good design.

A recent WIRED interview with Gates gives us a clearer idea of what she means. Asked what innovation she thought is changing the most lives in the developing world, Gates response was: “Human-centred design. Meeting people where they are and really taking their needs and feedback into account. When you let people participate in the design process, you find that they often have ingenious ideas about what would really help them. And it’s not a onetime thing; it’s an iterative process.”

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