Human behavioural science is being employed at the new £700m London Bridge redevelopment to make the station more user-friendly. Julian Turner spoke to David Watts and Adam Parkes of CCD Design & Ergonomics about wayfinding strategies, the concept of ‘high-performing passengers’ and the challenge of pointing 90 million commuters in the right direction.
David Watts is managing director of CCD Design & Ergonomics, a specialist consultancy that applies the science of human factors to design projects across the rail, aviation, urban transport security and emergency services sectors. Adam Parkes is principal human factors consultant at CCD, and project lead for the redevelopment of London Bridge Station.
Julian Turner: Please describe the evolution of CCD Design & Ergonomics.
David Watts: CCD Ergonomics and Design is a consultancy that uses ergonomics and human factors to understand how people think and behave in a range of environments.
“The rail sector is ahead of the game in understanding the importance of human behaviour.”
In the past 35 years we’ve completed in the region of 1,200 projects in three core areas. First, we design integrated control rooms such as the one at the Large Hadron Collider near Geneva in Switzerland, and at the national air traffic control centre at Swanwick, Hampshire, UK.Read the rest of the article...