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Changing Behaviour by Design

Design-thinking, Psychology, methods, principles

The Behavioural Design Lab is a collaboration between Warwick Business School and the Design Council, uniting behavioural science with design-thinking. We use a scientific understanding of people to design better products, services and places that change behaviour and improve lives.

In this updated version of the original manifesto published in November 2012, the team explain how the importance of behavioural science and the power of design can help organisations tackle big social issues by crossing the divide between research and practice.

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© 2015 Warwick Business School and the Design Council